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For
further information, please contact:
Ron Jackson or Jessica Fortney
The Idea Farm, (859) 236-3376, ext. 1 or 6
ron@theideafarm.net or
Jessica@theideafarm.net
FOR
IMMEDIATE RELEASE
Renowned Horse Expert and Author Mary Midkiff
To Host Equestrian World®'s "Equine Tips" on RFD-TV
Nashville, Tenn. and Dunnville, Ky., July 23, 2004 -- RFD-TV,
the only 24-hour network devoted to the rural lifestyle, and Tarter
Gate, one of North America's largest farm equipment manufacturers
and maker of the Equestrian World® brand, today announced the
upcoming debut of "Equine Tips from Equestrian World,"
a regularly scheduled series of quick hints by acclaimed author
and horsewoman Mary Midkiff.
The program will draw from Mary's experience as a lifelong rider
and trainer of horses, and will cover some of the same topics
which have made bestsellers of her books: Fitness, Performance
and the Female Equestrian (1996) and She Flies Without
Wings: How Horses Touch a Woman's Soul (2001). The two-minute
tips will appear several times a day within RFD-TV's horse programming,
seven days a week, beginning September 6, and will be underwritten
by Equestrian World.
"Horses make up a full one-third of our programming on the network,
and we are thrilled to make Mary a regular part of that coverage,"
said Patrick Gottsch, President of RFD-TV. "Combined with our
recent expansion to more than 23 million homes on DISH, Direct
TV and cable, Mary's presence will help us bring the best in equestrian
expertise to more people across America."
"We're proud to be working both on the air and behind the scenes
with a horsewoman like Mary Midkiff," said Josh Tarter, Vice President
of Manufacturing for Tarter Gate. "Not only will we be providing
educational information that will improve the lives of our customers
and their horses, but Mary will also be assisting us in the development
of new Equestrian World products to serve them better."
Tarter Gate officially launched Equestrian World earlier this
year, adding a comprehensive line of horse products to its outstanding
catalog of farm implements. Designed to provide value, convenience
and safety for a wide range of horse owners, Equestrian World
was developed in conjunction with Kentucky's leading equine professionals.
The line includes saddle racks; corral panels; walk-through gates,
feeders for hay & grain; indoor, outdoor and portable stalls;
as well as labor-saving devices such as the Barn Jockey and the
Muck Man. A complete catalog is available for viewing at www.tartergate.com.
As the creator and founder of the Women & Horses fitness and performance
program, Mary Midkiff is known as a pioneer in the horse industry.
Since 1992 she has traveled nationally and internationally conducting
clinics and speaking engagements. Her first book entitled Fitness,
Performance and The Female Equestrian, has become the definitive
resource for girls and women who ride and take care of horses.
Midkiff's award-winning and best-selling book, She Flies Without
Wings: How Horses Touch a Woman's Soul, published by Random
House, continues to be popular in America and around the world.
Midkiff is a native of Lexington, Kentucky and graduated from
the University of Kentucky in advertising and communication. She
competed successfully for two years in UK's equitation program
and went on to receive her Horsemaster's certification in 1976
from the Maryland State Department of Education and the British
Horse Society. Midkiff has instructed riders and trained horses
for the past 30-plus years. She is an accomplished, active rider
and instructor, a member of the major national sanctioning organizations,
has received national awards from the American Medical Equestrian
Association and the American Youth Horse Council and served on
the board of the Boulder County Horse Association for five years.
Midkiff also served as Executive Secretary of Showing and State
Horse Councils for the American Horse Council in Washington, D.C.
from 1986-1991.
Midkiff is the president of Equestrian Resources (EQR), a marketing
and planning firm specializing in horse-related sporting, showing
and recreational activities. She resides in Boulder, Colorado.
"Bringing the work I do to television is a dream come true for
me," said Mary. "I conduct workshops all over the country to help
women improve their riding skills and relationships with their
horses. Partnering with RFD-TV and Equestrian World is giving
me the chance to bring those workshops into the living room of
every horseperson in America." A complete schedule of viewing
times for "Equine Tips from Equestrian World," will be announced
in late August on www.rfd-tv.com. For more information on Mary
Midkiff's books and workshops, visit www.womenandhorses.com.
# # #
About RFD-TV: RFD-TV is the first 24-hour television network dedicated
to serving the needs and interests of both rural America and its
city cousins alike. Launched in December 2000, Nashville-based
RFD-TV provides an outstanding lineup of family-oriented programming
designed to inform, educate, and entertain in homes, schools,
and businesses throughout North America, in all 50 states. Currently,
RFD-TV is available to over 23 million homes as a basic channel
on DISH Network (9409), DIRECTV (379), Mediacom and NCTC cable
systems. Visit www.rfd-tv.com for more information.
About Tarter Gate: Based in Dunnville, Ky. since 1945, Tarter
Gate has long been the manufacturer of choice for farm gates,
corral panels, feeders and animal management equipment. Tarter
Gate sells only to dealers and distributors, offering more than
450 different products in a variety of different combinations
of finishes and options. Tarter Gate products may be purchased
at the nation's premier farm supply, feed, lumber and animal equipment
dealers. Whether for horses, cattle, goats, sheep, pigs or other
animals, Tarter Gate and its brands, American Farmland®, Billy
Goat Gruff® and Equestrian World® are the favorites of serious
farmers as well as hobby farmers, animal enthusiasts and horse
owners, trainers and breeders. Visit www.tartergate.com for more
information about Tarter Gate's quality products.
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